Maarika has 20 years of working experience with international business strategy, sales and marketing management in diverse sales, service and production companies throughout three Baltic Countries. She possesses in depth experience of working with sales and marketing teams from Estonia, Latvia and Lithuania, partnering with teams from Germany, Poland, Ukraine, Russia, Sweden, Finland, Norway and USA. 


Maarika holds MBA from Tallinn Technical University, with additional hotel management training at Cornell University USA, international economy at Umea University and leadership at Rotterdam School of Management.


Her core competencies include strategic marketing, sales management and sales strategy, change management, customer centric strategies in sales and marketing, business development and KPI modeling.

Aside of New Seven, Maarika is CEO of Estonian Hotel and Restaurant Association, is working with Estonian Service Association as well as German-Baltic Chamber of Commerce.


On her spare time she is acive in golf and pilates. Loves reading British literature, bakes cakes for tea parties and spends time with the family.